Positano trip planner

A travel guide to the chic Amalfi Coast town of Positano

Tourism info:
Via del Saracino 4
tel. +39-089-875-067
www.aziendaturismopositano.it

» Live webcam

Best Positano hotels
*** Il San Pietro [€€€€€]
** Albergo California [€€€]
** Casa Albertina [€€€]
** Locanda Costa Diva [€€–€€€]
** Le Sirenuse [€€€€€]
* La Rosa dei Venti [€€€]
Casa Guadagno [€€]
Villa Rosa [€€€]
» More hotels in Positano [from €70]
» B&Bs in Positano [from €90]
» Apartments in Positano
[from €85]


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POSITANO GUIDE
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Planning FAQ
Postcard Positano
Postcard Positano. (Want this view? It's from the terrace of the Hotel California, from €130 a night.)
This is the Amalfi Coast town that's on all the postcards and guidebook covers, a jumble of white and pastel houses stacked vertiginously up the hillsides and strung with flowering vines.

Trendy Positano is a fishing village–turned–tony resort whose fine beaches continue to serve as a Jet Set playground. Everyone from Picasso and Stravinsky to John Steinbeck, Liz Taylor, and Sir Laurence Olivier have vacationed here, and director Franco Zeffirelli is among the many notables to keep a summer villa in town.

Li Galli islands off the coast of Positano
Li Galli islands.
Rudolf Nureyev even bought the Li Galli islets you'll see offshore on your way into town (once thought to be the home of Homer's Sirens). Positano's popularity among trend setters has meant it's seen several fashions introduced to the world, including the bikini (in 1959).

Paul Klee once described Positano as "the only town in the world conceived on a vertical, rather than a horizontal axis." This is a town of steep outdoor staircases rather than roads, which may be why so many visitors stick to the hotels and restaurants right at the beach level. It's a little-known fact, however, that the Positanesi themselves often complain of leg cramps when they travel to other towns—their muscles aren't used to walking on flat surfaces.

The prices in Positano are as steep as the terrain, with wallet-straining rates on everything from pizza and hotels to the colorful summery clothing sold in the boutiques at Positano's center. But with a bit of creative financing you can still sample of the indulgent good life in Positano on a budget.

What to see in Positano

The dome of Positano's church of Santa Maria Assunta
The dome of Positano's church of Santa Maria Assunta.
Once you've seen the baroque majolica-tiled dome atop the 13th-century church of Santa Maria Assunta (tel. +39-089-875-480) you've pretty much finished with the historical sights of Positano.

But the real sightseeing here is wandering the twisting alleyways near the port, window shopping at the boutiques, and sipping aperitifs at the beachside bars while glancing around for celebrities.

Then there are the joys of the sea: the beaches (Full story) and boat excursions (Full story).

Also, being still something of a Jet Set getaway, Positano is home to the coast's best nightlife scene (what there is of it): two discotheques in sea caverns. Full story

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This material was last updated January 2011. All information was accurate at the time.

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